THE FFA may have unveiled the winning bid for the new Western Sydney club - but actual details on what gave them the edge over other bidders are hard to find.
With almost two years to go before Sydney's second team in the A-League kicks off, there was precious little revealed about the club.
But this is the little so far known about the new club in waiting.
- The Ian Rowden lead foundation board features former Socceroo great Charlie Yankos and ex-Young Socceroo Peter Tredinnick, both now successful in the corporate world. Rowden himself is a former Young Socceroo and is currently executive chairman of high powered ad agency Saatchi & Saatchi.
- The group was brought together just a month ago after the demise of the Joe Meissner bid, which Rowden was part of.
- How the bid would build the foundations of its club were not outlined but Rowden added that the club was being treated like any start up business. "We'll build it from the ground up and we build a team from the top down." He said both aspects were equally important.
- The home stadium is yet to be decided with options remaining open.
- The club wants to build partnerships with Sydney FC off the pitch to make both clubs bigger and stronger in the community. "We're going to overlap now, it's one city two teams now."
- Rowden stated his preference for a marquee signing for its first season.
- The football operations manager is yet to be determined but it is a position that will be appointed.
- *The name of the club has already been worked on and discussions will continue with the football community over the coming weeks and months.
- Rowden said there were "very real" discussions with investors but the FFA would not financially back the new bid because Ben Buckley said at this stage it wouldn't be required.
- Buckley said the decision wasn't about the next two to three years but setting in stone a franchise that would be strong in the next 100 years. "We have to do what's right for future generations not just what's right for today," said Buckley.
- Canberra appears certain for a 13th A-League licence but when wasn't revealed. However it was said that the expansion of the A-League was a three-year strategy. This suggests Canberra may be admitted in 2012/13.
- Buckley added that FFA has not been asked to help NQ Fury financially given its recent corporate restructure.